Hi there, I’m Helena
It’s so nice to meet you!
I'm a Libra through and through, which means I've always been drawn to anything beautiful and creative. Marketing and design aren't just what I do, they're a genuine passion I've spent the last few years honing, both in professional roles and freelance projects.
Honestly, this love goes back further than that. As a kid, I'd get completely absorbed in movies and books, always noticing the posters and covers, admiring the ones that got it right, and redrawing the ones that didn't! Looking back, I think that was the beginning of it all.
These days, I bring those same ideas of ambition, creativity, and always looking for a fresh angle to every project I take on. My mission is simple: to help businesses capture their true personality and energy through branding and social media that actually feels like them. I'd love the chance to do that for you too, to help create a brand that's a genuine reflection of who you are and what you stand for.
Content Creation
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Email Marketing
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Social Media Marketing
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SEO
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Graphic Design
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Brand Design
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Event Management
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Digital Marketing
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Content Creation ✷ Email Marketing ✷ Social Media Marketing ✷ SEO ✷ Graphic Design ✷ Brand Design ✷ Event Management ✷ Digital Marketing ✷
What are my credentials?
I'm a Monash University graduate with a double degree in Design and Business, where I specialised in communication design and majored in marketing, I have also completed a certificate in Event Management from Australian Online Courses. The perfect mix for someone who loves both the strategy and the story behind a brand.
I'm also a big believer in never really being "done" learning, so I've picked up a range of courses and certifications along the way, including Google Ads, Google Analytics, and HubSpot Marketing, to keep sharpening my skills. I'm always on the lookout for new opportunities to grow and become an even better creative professional.
Want to see it all in more detail? Head over to my LinkedIn — I'd love to connect there too!
NOTION
TIKTOK
YOUTUBE
WORDPRESS
CANVA
GOOGLE ANALYTICS
HUBSPOT
MICROSOFT OFFICE 365
ADOBE LIGHTROOM
SEMRUSH
META BUSINESS SUITE
ADOBE PHOTOSHOP
ADOBE INDESIGN
ADOBE PREMIERE PRO
ADOBE ILLUSTRATOR
SQUARESPACE
A few of my proudest moments…
Here are a couple of achievements I'm especially proud of when it comes to marketing and design.
One of the highlights of my early design journey was having my work featured in Top Designs, a celebration of Victoria's very best VCE and VET design students, where only a select handful of student projects are chosen each year. In 2019, my Visual Communication Design work was one of them, showcased at the Melbourne Museum for a full month for the public to view. It's a memory I still look back on fondly, and I love knowing it might have inspired the next year's students to put their best foot forward too.
I was also incredibly honoured to receive the 2022 Monash Business School Dean's Honour Award, recognising my Bachelor's degree results within the top 2% of my cohort — and during high school, I was named VCE Art Student of the Year for that same body of work featured in Top Designs.