SEO
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Copywriting
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SEO ✸ Copywriting ✸
A closer look at how I use words and strategy together, crafting content that's not just easy to find, but genuinely worth reading once people get there.
Blog Writing
CDK Stone, 2022 - 2026
Throughout my time at CDK Stone, I wrote a wide range of blog posts designed to boost the website's SEO while keeping customers informed and engaged with what the business was up to.
Every post was crafted with the brand's objectives front of mind, weaving in SEO best practices while staying true to their voice and tone throughout. Using tools like SEMrush, I kept a close eye on how the site was performing against competitors, targeting popular search terms relevant to the business as well as uncovering new keyword opportunities the website hadn't yet tapped into. I also made a point of incorporating backlinks into each post, helping drive organic traffic and strengthen the site's overall SEO performance.
I wrote many blog posts, however, the following blog posts are some of my favourite that I wrote during my time at CDK Stone.
SEO Landing Pages
CDK Stone, 2022 - 2026
Throughout my time at CDK Stone, I put together a series of SEO-focused webpages designed to make the site more accessible and easier to find for the people searching for it.
Using SEMrush, I researched the most common search terms used by people across Australia looking for natural stone, then built out dedicated webpages tailored to meet those searches directly.
I've created many SEO pages during my time there, but the ones featured here are a few of my favourites. The ones listed are part of groupings that looked at different colours, different types of stones, different applications, and different locations.
