During my time at CDK Stone, I took on a wide range of tasks, including creating content for their social media accounts across Instagram, Facebook, Pinterest, TikTok, YouTube, and LinkedIn. Working closely with the social media manager, I helped put together many reels and carousels that went out to the public and consistently performed well.

The reels featured here are just a fraction of what I created during my time there — these are simply the ones that performed the best. I'd either receive footage and photos from staff members travelling abroad, or capture the footage myself in the selection centres whenever the newest stones landed. My most popular reels tracked exceptionally well, with views ranging anywhere from 30K to 60K.

I edited this footage using Premiere Pro, colour grading and piecing together each reel, while also using tools like Instagram Edits and, at times, CapCut. I made a habit of monitoring trending Instagram audio to pair with each reel, helping boost watch time and engagement. Alongside this, I also developed a few ongoing content series for Instagram, including a weekly stone spotlight known as "Material Mondays," along with campaigns like "Stone of the Month" and "Latest Buying Trips."

Over my time at CDK Stone, I helped grow the Instagram account to over 100K followers, with the account gaining between 20K and 30K followers during my time there. By staying true to the brand voice and following the brand's social media pillars, I was able to make a genuine, measurable impact. If you’d like to see a bit more of my social media work you can check more out on my Event Management page.