JLX Entertainment
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JLX Entertainment ✸
One of the best Melbourne-based DJ’s who specialises in curating the perfect soundtrack for birthdays, private events, and weddings.
THE BRAND GOAL
to create a consistent brand identity that embodies the fun and excitement that JLX Entertainment brings to all their events whilst also establishing credibility whilst attracting more consumers and growing the brand’s audience.
THE SCOPE
Custom Brand Identity Design
Package Booklets
Brochure
Banner
Additional Marketing Materials
THE AESTHETIC
Wild
Energetic
Happy Go Lucky
Fun
Light-Hearted
Primary Logo
Secondary Logo
The Logo
JLX Entertainment, 2023
For this logo, I used a blue gradient to add depth and dimension, while also creating a subtle personal connection to the brand, blue being the founder's favourite colour. The design features parallel lines that sit perfectly within a rectangle, creating a sense of balance and structure throughout.
A sans serif typeface was chosen to keep the logo clean and highly legible, which was especially important given that one of the letters appears upside down within the design. The tagline, "Bring the Energy," is also built into the logo itself, reinforcing the brand's high-energy personality while adding an extra layer of excitement and thrill.
The Brand Guidelines
JLX Entertainment, 2023
Featured here are the brand guidelines I created for JLX Entertainment (formerly known as DJ JJ) designed to ensure his branding stays consistent and recognisable across every platform he shows up on. The guidelines cover everything from the primary and secondary logos, to a considered colour palette, through to the primary and secondary typography, each element carefully chosen to work together as one cohesive identity.
More than just a set of rules, these guidelines were built to capture the fun, high-energy excitement JLX Entertainment brings to every event, while also establishing a sense of credibility and professionalism behind the brand. The goal was to create an identity that feels just as exciting on-screen as his sets do live, one that helps attract new fans, build trust with event organisers, and grow his audience over time.
