On Cue
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On Cue ✸
OnCue AV Hire is a Melbourne-based AV equipment rental and labour hire business servicing DJs, event professionals, venues, and private clients. The business focuses on supplying reliable audiovisual hire solutions along with practical on-the-ground support for setup, pack-down, transport, and event logistics.
THE BRAND GOAL
to create a consistent brand identity that captures both sides of OnCue's business — equipment hire and hands-on operational support. Above all, the brand needed to communicate one simple message: OnCue is the team you call when you want the gear ready, the setup handled properly, and the job done without any drama.
THE SCOPE
Custom Brand Identity Design
THE AESTHETIC
Professional
Reliable
Efficient
Modern
Trusted
Primary Logo
Secondary Logo
Favicon Logo
The Logo
On Cue, 2026
This logo was thoughtfully designed to reflect both OnCue's purpose and its positioning within the AV and event support industry. The "O" in OnCue is shaped to resemble the play button found on a DJ deck — a subtle nod to the brand's role as both an AV equipment and event support provider, strengthening the connection between the identity and the services behind it.
Typography also plays a key role in bringing the brand's values to life. A bold, heavier typeface is used for "ON," representing readiness, confidence, and OnCue's ability to respond reliably to any project or event. In contrast, a lighter typeface is used for "CUE," conveying professionalism, precision, and refinement. Together, these contrasting elements come together to create a balanced identity, one that reflects both the energy and reliability at the heart of the OnCue brand.
The Brand Guidelines
On Cue, 2026
Featured here are the brand guidelines I created for OnCue, designed to ensure the branding stays consistent and recognisable across every platform they appear on. The guidelines cover everything from the primary and secondary logos, to a considered colour palette, through to the primary and secondary typography, and even how the logo should appear when co-branded alongside another — each element carefully chosen to work together as one cohesive identity.
More than just a set of rules, these guidelines were built to capture OnCue's professionalism and trustworthiness. The goal was simple: to create an identity that communicates OnCue is the team you call when you want the gear ready, the setup handled properly, and the job done without any drama.